Level up your business with team@relayzo.com
Level up your business with team@relayzo.com
Level up your business with team@relayzo.com
Level up your business with team@relayzo.com
Personalization is one thing that makes digital marketing a successful endeavor these days, and AI-based email marketing software is simplifying this task like never before. The days when it was decent to send bulk emails to thousands of people are gone. At this point, companies are moving into smarter automation, data-driven analysis and customer behavior understanding tools.
If you want to take your email marketing to the next level, then you have to know how AI and automation as well as personalized email. How help in increasing your campaign ROI before pairing up with a self-hosted email marketing service such as Relayzo?
Email is not new, and it is perhaps one of the most formidable tools in online marketing. Regardless of whether you operate a small eCommerce business or do marketing with a big business, email allows you to reach directly into the inbox of your audience, their most intimate online place.
The point is that, with the standard email marketing tools, your creative potential and control are often restricted. You are already subscribed, capped, and have data-sharing policies that are not always in your favor. It’s where self-hosted solutions such as Relayzo are disrupting the industry – enabling you to be the owner, be flexible and to have smarter solutions powered by AI.
Admittedly, it is not so easy to create an ideal email marketing campaign. You need to create the email, compose catchy subject lines, schedule the mailings, and you need to evaluate the results. AI technology can do all that and make it easier by enabling marketers to make decisions based on data faster.
AI in email marketing programs can examine your subscribers’ behavior by analyzing their activities with your emails. When they open them, what links they choose to click and what kinds of content they are most interested in. Knowing this, you can deliver the appropriate message at the right time.
What could be better than a virtual assistant that learns about your audience’s behavior 24/7 and can assist you in changing your email marketing approach to it? This is what AI-powered automation solutions at Relayzo can accomplish: scale personalization, increase open rates, and conversions with the same number of keystrokes.
Proper use of AI in email marketing makes your campaigns more intelligent and more lucrative. Here’s how:
AI will assist you in sending custom mail without having to manually divide all your contacts. It analyzes subscriber information, purchasing history, and activity levels in order to develop specific campaigns. Whether it is a welcome sequence or a re-engagement sequence, AI will make sure that each user receives the content that will be relevant to them.
In marketing and email strategy, it is all about timing. AI services can study the time of day when your subscribers are most likely to read their mail, and automatically send an email at that time. There is no longer any confusion as to whether to send or not to send, the system calculates that.
Not sure where to find new ideas to build your next campaign? Artificial intelligence can assist in forecasting the type of content that will be the most successful, using previous interaction rates. That will result in less of missed opportunities and more messages that are actually processed.
Algorithms in AI can be used to improve deliverability, cleaning lists, eliminating dormant users, and modifying sending behaviour to avoid spam traps. This implies that a larger percentage of your emails will not get into the junk folders.
In spite of third-party tools that charge you by the size of the list, self-hosted email marketing platforms such as Relayzo provide you with complete control. It is just hosting and maintenance, no extra charges or contact restrictions. That comes with AI optimization which translates into reduced costs and increased ROI.
Relayzo is not an email marketing program. It is a self-hosted email marketing application that is designed and made to perform, provide privacy, and scale.
This is why it is so popular with marketers and agencies:
That is, at a self-hosted email marketing application, you have the freedom of a recommended email marketing system at a monthly price and with information limits.
When you mix AI intelligence and self-hosted flexibilities, you have the best of both. You are able to automate, personalize the experience and retain complete control over your system and data. A lot of companies would outsource their email marketing campaign to an agency. However, you can do it yourself with AI solutions at Relayzo. The software works based on your own subscriber data therefore the more you use it, the smarter it becomes.
Email marketing is not dying, it just is evolving. And the key to keeping ahead is to keep creative and automate smartly. The following are a few tips on how to develop a modern email marketing strategy using AI-based tools such as Relayzo:
With these areas in mind, you will notice that engagement and revenue are going to improve.
AI is not displacing marketers; it is giving them empowerment. When machine intelligence comes in contact with human creativity, the magic becomes real. With a platform like Relayzo, you reap the advantages of AI-based email marketing software with the privacy and control of self-hosting. It translates to improved targeting, reduced manual work and increased profits.
Ready to revolutionize the methods of your campaigns? You need to learn how Relayzo can give your email marketing system a kick in the ass and allow you to realize the ROI you have always desired.
Relayzo is a smart, reliable, and innovative solution tailored to meet all your email marketing needs. With its intuitive interface and powerful features, it helps you create, manage, and optimize campaigns effortlessly.
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