Level up your business with team@relayzo.com
Level up your business with team@relayzo.com
Level up your business with team@relayzo.com
Level up your business with team@relayzo.com
Email marketing is one of the most affordable tools for reaching and generating conversions, which is possible in the modern digital environment. Nevertheless, the subscription costs of the cloud-based email marketing services are recurring, which can empty your marketing budget very fast. Move to self-hosted email marketing. A decentralized alternative that keeps you in control of your expenses but provides the same functionality as the costly SaaS alternative.
Conventional email marketing services are based on the subscription pricing model, which is dependent on the size of your address book or email volume. Other services such as Mailchimp, Constant Contact, and SendGrid offer fees of between $20 per month based on the size of the list and many thousands of dollars depending on the enterprise level. Your bill increases as your subscriber base increases, and is frequently exponential.
There is also the lock of these cloud-based email services in their own ecosystem, which features proprietary functionality and does not allow much data to be moved. Although they are convenient with controlled infrastructure and automatic changes, you are basically spending more money on services that you can host at a quarter of the cost.
Self-hosted email marketing providers enable you to deploy potent software to your self-hosted server infrastructure, such as DigitalOcean, Linode, AWS, Google Cloud, or any other VPS of choice. Such on-premise email marketing platforms are strong in email automation, campaign management and subscriber segmentation functions devoid of recurrent subscription costs.
When you select a self-hosted email marketing system, you simply need to cover the expenses of your server hosting which is generally $ 20-100/month, with or without the list size. This is a huge saving particularly to companies that have a huge contact base or have rapid email dispatch. You free yourself to keep going with SaaS subscriptions and grow without growing your expenses.
We can take a realistic example: A small business that has expanded its operations to have an email marketing service of 50,000 subscribers could be paying $300-500 per month with a SaaS-based email marketing service. In one year, it amounts to 3,600-6,000 subscription fees. The same business would run on a VPS hosting plan of between $50-80 per month with a self-hosted email marketing application which would only cost a total of only $600-960 per year, a total of 84% saved.
The economic gains are magnified even more. Companies that are sending millions of emails can save tens of thousands of dollars per year, migrating to a self-hosted solution. Regardless of whether you are operating B2B lead nurturing, B2C promotions or automated drip campaigns, these savings could flow into content creation, paid advertising, or other expansion processes.
You have full control and possession of your subscriber data on your servers. This removes any suspicion of data breaches by the third party, privacy compliance, or vendor lock-in. Using self-hosted email marketing software, you are always in full control, with full transparency and adherence to internal policies and world standards of global privacy.
Self-hosted email marketing software can scale with your needs. frame rate and quotas or artificial limits on performances No limitations on the number of emails you can send. Whether you are a start up, or a large volume sender, you can easily scale without hitting limits on pricing or contact capacity.
Gain complete control over email routing and inbox placement. The most superior self-hosted email marketing solution enables you to link your SMTP integration software, PowerMTA to control high delivery options, bounce handling and IP warmup plans, etc. so that your email messages bypass the spam folder and get into the inbox.
Have a full email marketing platform (including automated workflows, A/B testing, audience segmentation, smarter workflow triggers, and no-code email builders). Launch, optimize and scale campaigns without incurring an extra cost on premium features.
Self-hosted email marketing platforms have just become smarter through the integration of AI features, enabling users to manage campaign management. Find innovative solutions, optimize the subject lines to increase open rates, examine reports, and optimize your sending plan without losing the ownership of any data.
In considering self-hosted email marketing software, you need to consider the following key features, which bring actual business results:
Business Client Management: Have various clients or brand on one platform.
Audience Performance Testing: A/B test campaigns to maximize engagements and conversions.
Smart Workflow Triggers: Build advanced automation with no code.
Email Scrubber: scrub and clean your lists to improve deliverability.
Smart Warmup Automation: Gain sender reputation slowly to evade spam filters.
PowerMTA Integration: Intelligent Delivery Engine Transform your infrastructure into an intelligent delivery engine.
Real-Time Analytics: Monitor performance and make decisions that are based on data in real-time.
A fear of business with self-hosted solutions is the complexity in deployment. Nevertheless, the self-hosted email marketing programs are easy to install on such platforms as DigitalOcean, Linode, Hostinger, Google Cloud, OVH, and Contabo. With SaaS, it is easier to switch than you would otherwise because you can initiate email campaigns in minutes, not days.
Although self-hosted email marketing systems have some considerable benefits, they will demand some technical expertise to operate and maintain the server, DNS frameworks, and email authentication standards such as SPF, DKIM, and DMARC. Though with the right implementation and use of email marketing software, all of these technical items can be controlled by the resources of teams without proper DevOps.
The cost associated with the learning curve and initial setup is easily covered by the enormous cost savings and the loss of control that you will have over your email marketing structure.
In case organizations want to save their operational costs without being restricted to full-service SaaS models, self-hosted solutions offer a good substitute to the costly subscriptions. The one-time cost of set-ups, low monthly hosting costs, and endless scalability make self-hosted email marketing applications a financially viable option in regard to cost-conscious marketers.
Relayzo is the future of self-hosted email marketing software as it is developed to serve businesses, marketers and agencies that do not need compromises. Relayzo is an email service with powerful automation, unparalleled deliverability, AI built in, and no monthly fees, that allows you to send smarter, faster, and safer email campaigns and lets you keep costs predictable and manageable.
Relayzo is a smart, reliable, and innovative solution tailored to meet all your email marketing needs. With its intuitive interface and powerful features, it helps you create, manage, and optimize campaigns effortlessly.
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