How Businesses Scale Email Campaigns Using a Self-Hosted Email Marketing Application

Business development is fun. However, it often brings new challenges. The larger your subscriber list, the larger your expenses are likely to be. Most companies ran into a dead end through the conventional monthly subscription models. Suddenly, it will be costly to produce a mere newsletter. This is where a self-hosted email marketing application comes in to alter the game. It enables you to gain total control of your information and your expenses. As a result, it will become much easier and cheaper to scale your email marketing strategy.

In this article, we discuss how you can use self-hosted email software to grow without breaking the bank.

The Problem with Traditional Platforms

Bulk email marketing services charge based on your size. When you have 1,000 subscribers, it is cheap. However, when you go to 50,000 subscribers, the price goes through the roof. This is not a sustainable pricing model to most companies. You shouldn’t be punished for growing your audience. Moreover, you may have a serious restriction on the number of emails you may send. This is solved by using a self-hosted email marketing software. Installation of the software is on your own server. Hosting and email sending services (such as Amazon SES or Sendgrid) cost you the hosting and sending service (a few pennies on the dollar as compared to the all-inclusive email marketing services).

Taking Control of Your Infrastructure

As a self-hosted, you are the owner of infrastructure. You do not depend as much on the rules of a third-party. As an illustration, you can send unlimited campaigns using a bulk email sender that you can host yourself. There is no daily limit to what you can do under SaaS. This will be critical in mass email marketing at the most critical seasons such as Black Friday. As well, you are the sole owner of your data. No threat of a third-party site shutting down your account without giving a warning. This security is of the essence in the case of the B2B email marketing where the client information is very important and sensitive.

Enhancing Your Email Marketing Strategy

Scaling is not merely an issue of sending more mails. It is about smarter sending emails. Sometimes, self hosted tools come with highly developed features that can compete with the best email marketing platform solutions available in the market.

Automation is Key

Automated email marketing is essential to be able to scale. Not all the welcome messages or purchase confirmations can be sent manually. Complex workflows can be constructed using self-hosted apps. As an example, you can send emails on the behavior of the user. Did they visit a pricing page? Send them a discount. These automated programs run around the clock. This is one of the greatest benefits of email marketing in its right form.

Deep Integration

Self-hosted solutions are in harmony with others. You are able to tie your CRM email marketing data with your sending engine. Ecommerce email marketing is even more effective in case you have an online store. You are able to import purchase history to your own database. Thus, you are able to divide your audience in a pinpoint fashion.

Design and Flexibility

Your e-mails must appear professional. Luckily, the change to a self-hosted plan does not imply a compromise in design. The majority of self-hosted email marketing systems include drag-and-drop constructors. Email marketing design does not need the use of code. You are able to design beautiful newsletters that are in line with your brand.

Additionally, since you are able to access the source code, you are able to customize the tool itself. In case you require a particular feature, developers will be able to develop it. Such flexibility is not common with the usual email marketing campaign tools.

Comparing the Benefits

In order to explain why businesses switch, a breakdown of the main benefits is presented in the following.

Managing Deliverability

Deliverability is one of the concerns of people. What can you do to make sure your direct email marketing is in the inbox? Using self-hosted software, you are linked to a specialized sending service. A high-reputation provider can be selected. This usually has higher delivery rates than shared IP pools as applied by free email marketing services. Nevertheless, you need to observe the best practices of email marketing. Keep your list clean. Unsubscribe deadbeat subscribers. Although you are doing a heavy bulk email its quality beats its quantity.

Cost-Effective Growth

Budget is always a concern. You may be seeking complimentary email marketing tools to initiate. A lot of applications that are self-hosted are open-source. This implies that the software license is complimentary. The only thing you pay is the server and email delivery service. This is much cheaper compared to premium monthly subscriptions. Even licensed self-hosted software is normally a single fee. The savings in the long run are enormous. You may reuse that money on advertisement or content.

Conclusion

One does not need to scale the email outreach with the costly and complex system. With the step out of limiting monthly subscriptions, you will be free. You are able to send additional e-mails, automate your tasks as well as possess your data. The self-hosted channel also provides a transparent channel of expansion whether you are seeking cheap email marketing solutions or a resilient enterprise solution. It puts you at the driving seat of your marketing engine. If you are prepared to manage your email campaigns and grow to unlimited levels, then take a look at a solution such as Relayzo. It gives companies the ability to expand their customer base with low costs in mind.