Level up your business with team@relayzo.com
Level up your business with team@relayzo.com
Level up your business with team@relayzo.com
Level up your business with team@relayzo.com
Whether it’s an emerging business or a well-established one, nowadays, they are looking for the most affordable email marketing software to keep their costs under control. Businesses are now well aware of the power of email marketing rather than social media marketing, such as Facebook or X.
As they did not get enough profit from spending money on social media campaigns rather than email marketing. Moreover, email marketing is not only cost-effective but also an effective marketing approach to improve a business’s sales or generate business leads. You know, if you spend 1$ on email, they will get you a return business of 36$ that is 40 times more effective than social media marketing.
Email marketing isn’t as simple as you think it is. You need to get a well-defined pricing structure for a self-hosted email marketing software to acquire and manage subscribers, but if you don’t do that, you will get in trouble for investing in a platform that doesn’t match your business objectives. So be careful in selecting an email marketing platform that helps you grow and aligns with your business goals.
So, in this blog, we are not only sharing a list of cheap self-hosted email marketing applications but also letting you know why they might be a suitable and affordable option for your business.
The name of the marketing application will give that hint. A self-hosted application allows you to manage all your email marketing campaigns, like bulk email marketing and cold email marketing on your server rather than an external server. Moreover, they also feature third-party service that allows you to automate your email marketing campaigns, monitor your performance, and keep your email list clean from inactive subscribers without putting extra effort. Its benefits and key aspects do not end here; there are some others like:
Businesses are not only searching for an effective marketing solution, but also one that cuts their marketing cost. To help you in this, there is one of the best self-hosted email marketing applications that can help you cut costs by eliminating all recurring subscription fees that are associated with Software as a Service (SaaS) platforms, which is Relayzo, that helps you in the following aspects such as:
Self-hosting is a platform where you only need to pay for the server and the storage you use for running marketing campaigns. Not only this, but this will also give you full control over your marketing expenses, which can be helpful for businesses that have inconsistent email marketing needs.
Self-hosted applications will be more cost-effective than SaaS platforms, as they require only an initial setup investment, and over time the one-time payment can be combined with potential cost savings. As you don’t need to spend more on server infrastructure and other resources, that can result in significant cost savings.
By self-hosting, you reduce your reliance on external providers and their potential cost increases or changes in pricing models. This can provide greater control and predictability in your email marketing budget.
Nowadays, email marketing is very popular and effective for growing a business. Which makes them the best choice for businesses that are willing to run cold email marketing campaigns, grab business leads, or improve their product sales. Due to this, multiple marketing software are now available in the market.
Don’t hurry! In buying marketing software without knowing about its authenticity and subscription charges. If you do that without knowing it, your expense of marketing expenses will exceed rather than getting a profit. For this, we have listed some cheap email marketing software, but the first thing you need to do is:
Analyze your budget: Determine how much you are willing to pay from the beginning. After that, you can question yourself: Can my business maintain the rising costs of email marketing services? Then you can get a higher initial setup cost that might prove to be more beneficial in the long term.
Examine the features: Before selecting any cheap service, make sure that you have a good understanding of what your needs are and how to create effective newsletter campaigns. Some self-hosted software has limited capabilities, while others offer cultivated features that could meet the needs of even the largest businesses. Check everything carefully to save your costly trial and error.
Can it Scale? The most important question you can ask yourself before purchasing any subscription to any email marketing application is. An affordable option will be of no use if it can’t meet your business needs or requirements.
Ease of integration: Your email marketing needs don’t exist instantly – you must be able to connect your email marketing software with your CRM, e-commerce platform, and other marketing tools. Option for a system that also offers ease of integration.
Software | Benefits | One-Time Fee |
Relayzo |
| $37 |
MailWizz |
| $69 |
Elastic Email |
| $99 |
Benchmark Email |
| $179 |
In 2025, self-hosted email marketing software offers an affordable way for businesses to manage campaigns while reducing long-term costs. Solutions like Relayzo, MailWizz, and Elastic Email provide control over your marketing budget and eliminate recurring subscription fees. However, it’s essential to consider your business needs, scalability, and integration options to ensure the software aligns with your goals. Choosing the right platform can help you optimize email marketing efforts and drive better returns.
Relayzo is a smart, reliable, and innovative solution tailored to meet all your email marketing needs. With its intuitive interface and powerful features, it helps you create, manage, and optimize campaigns effortlessly.
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