Why I Switched to Self-Hosted Email Marketing with Relayzo: More Privacy, Less Cost

For effective email list management and deliverability, you need to host your own email marketing application. For that, choosing self hosted email marketing application is the best choice. It allows for greater privacy and helps you to control your data. You can also scale more effectively by avoiding all the recurring charges and controlling email delivery. Moreover, you can also eliminate risks associated with third-party data access and subscriber limits that come with Software-as-a-Service (SaaS) platforms by running your campaigns on your own server.

Privacy and Data Control

Self-hosted software allows you to host your email marketing infrastructure in a server that you control. This could be AWS, DigitalOcean or a dedicated machine. It can easily remove any risk that third parties could access and review or sell your customer data. Using this software is a major benefit for businesses that handle sensitive information or operate in regions with strict privacy laws.

Self hosted email marketing software offers some privacy benefits that are mentioned below:

Benefit	Description
Data Ownership	You control and own your subscriber list and customer data rather than giving them to third parties.
Improved Compliance	You can ensure that your policies and privacy standards are adhered to by controlling your own data storage.
Improved Security	Self-hosted software gives you complete control over security configurations; On the other hand, no online service can be 100% secure.

Scaling Costs are Lower

Relayzo is a unique email marketing platform that charges an annual license fee. It is a cost-effective option as your subscriber list and business grow. It offers cost advantages over the other email marketing software available on the internet:

License fee for one-time use: Instead of paying a monthly subscription, you pay a single license fee.
No more subscriber limitations: You are able to grow your mailing list up to millions of contacts, without paying extra fees.
Unlimited sending: It’s architecture was designed for campaigns with high volumes, so you can send millions of emails without volume limitations.

Better Control Over Deliverability

The advanced tools give you greater control over the destination of your emails in the inbox and not the spam folder. Self-hosted allows you to control your reputation and customize your email sending process. Top features for delivering products include:

Custom SMTP Integration: You may integrate with any reliable SMTP services or your own servers in order to manage the delivery.
Automated Email Warm-Up: This platform has built-in automated warm-up programs to establish and enhance sender reputation.
Reputation Protection: This tool helps you to set up proper authentication, manage bounce notifications as well as suppress invalid email addresses.

Conclusion

It’s not just about saving money when you switch to a self hosted email marketing solution such as Relayzo. You’re also taking control. You’re not at the mercy SaaS limits or hidden fees when you decide to manage deliverability, scale your email marketing, and own your data. Hosting your own email platform is the smarter choice for businesses who value privacy, compliance and long-term success. This software offers the best of both affordable flexibility and performance.

If you are tired of paying higher prices as your customer list grows, or if your data is held by third parties, it might be time for you to switch.